New ideas inspire me and I have the follow-through to bring those ideas to life. As a leader in the collaborative process between clients and colleagues, I’ve gained a well-rounded perspective. I’m versatile enough to switch from account executive to graphic designer (and most things in between) to exceed client expectations. My passion for digital marketing makes hard work feel easy, and it makes supporting my young family both fun and rewarding. I take pride in my work and actively pursue opportunities to join forces with other business people who see the value in creativity.
· Expanded digital offerings of successful advertising agency which now account for over 30% of total annual profit.
· Pitched, planned and delivered comprehensive marketing strategies as the leader of the creative services department.
· Developed new business opportunities in multiple verticals and nurtured client relationships as the account executive.
· Utilized Google AdWords and Analytics to drive 250,000+ web visits and increase user conversion rates.
· Launched a national social media program for a chain of nightclubs that gained over 85,000 organic followers.
Medina Communications – Golden, CO – 2008-2013
· Generated dynamic marketing materials for major accounts including Dish Network, Comfort Dental and Bandimere Speedway.
· Produced and distributed engaging content, using an extensive background in UX, social media, copywriting, photography and video.
· Managed a team of graphic designers and website developers with artistic vision and defined goal setting.
· Reorganized art department with big-picture thinking to accommodate growth and increase productivity.
Adidas – Indianapolis, IN – 2011-2013
· Provided the in-house NBA design team with a fresh perspective to shape the direction of apparel lines.
· Collaborated on the officially released LeBron James 2012 NBA MVP T-shirt design.
· Expanded on art direction with original compositions while maintaining brand consistency.
Medina Communications – Golden, CO – 2005-2008
· Produced effective web, print and outdoor ad campaigns with a variety of digital art techniques.
· Developed razor-sharp attention to detail for accurate editing and high quality production.
Visual Image Solutions – Denver, CO – 2004-2005
· Refined layout, photo manipulation and pre-press skills for successful print implementation.
· Built a marketing foundation on effective communication of ideas with text and imagery.
Art Institute of Colorado – Bachelor of Arts
• Dean’s List for Academic Excellence
• Merit Scholarship Recipient
Westword – The 10 best Denver album covers of 2013
“An exploration of memory and knowledge and rediscovering how to look at the world as a child, this album got the appropriate visual treatment courtesy of Bryce King. Mixing the imagery of the computer games Chris Steele played as a child with multiple images of the rapper as a kid, this cover is both haunting and retro-futurist in a way we haven’t often seen.” -Backbeat
Developing new business opportunities and managing client accounts in multiple verticals.
Increasing online visibility with big-picture thinking and extensive web background.
Generating return on investment for clients by effectively allocating annual marketing budgets.
Creating, tracking, analyzing and evolving websites designs to increase web conversions.
Building digital worlds for mobile applications and internet destinations.
Driving web traffic with engaging content that is designed for both viewers and search engines.
Developing strategy, creating content, and providing ongoing oversight of client social media channels.
Budgeting, placing and reporting results of six figure Facebook, Google, and Programatic ad campaigns.
Over 15 years of experience with Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat and more.
Well versed in industry standard business softwares: Excel, Word and Powerpoint.
Building and optimizing Search, Display and Remarketing campaigns on Google.
Distilling complex data and drawing relevant conclusions from key metrics.
Customizing CMS websites for high impact and functionality.
Utilizing social media tools to manage content and engagement effectively.
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